Trickency

Paid search and LinkedIn ads

Paid campaigns that reach buyers ready to buy, not just ready to click

Google Ads and LinkedIn Ads built around buying intent, with every dollar tracked to pipeline.

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Paid search and LinkedIn ads animationGoogle Ads: keywordssoc 2 softwarewhat is soc 2what is soc 2soc 2 automationfree compliance templatefree compliance templatesoc 2 vs iso 27001compliance jobscompliance jobsCost per demoWasted spend cutBudget moved to winners
The problem

Your ad budget doubled last quarter.

So did the clicks.

Demos stayed flat.

Clicks are easy to buy. Buyers aren't.

Signs you need this

If two of these sound familiar, we should talk.

  • High cost per demo or signup
  • Ads target broad keywords or audiences
  • No clear link between spend and pipeline
  • Landing pages don’t match the ads
What’s included

Everything it takes, handled by one team.

Account audit

Find wasted spend fast.

Campaign structure

Organized by intent and audience.

Ad copy and creative

Messages and designs, tested.

Landing pages

Pages matched to each campaign.

Bid and budget management

Spend moved toward what works.

Pipeline reporting

Cost per demo and per opportunity, not just per click.

How it works

From audit to results in four steps.

1

Audit

We review where you stand on paid search and linkedin ads today, and where competitors are ahead.

2

Plan

A ranked plan for the next 90 days. You approve it before we start.

3

Execute

We do the work and share it as it ships, every week.

4

Report

Monthly results tied to demos and pipeline, then we refine.

Deliverables

What you get

  • An audit and restructure plan
  • Live campaigns, optimized weekly
  • A monthly performance report
  • A quarterly strategy review
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Case study
[Paid search and LinkedIn ads result: the problem, the fix, the outcome]
FAQ

Paid search and LinkedIn ads questions

Still unsure? Ask us directly. You will get a straight answer.

What budget do we need?

It depends on your market and cost per click. We size the budget with you during the audit so you gather useful data in the first month.

Is ad spend included in your fee?

No. Ad spend is paid directly to Google or LinkedIn from your account.

Should we run ads or SEO?

Often both. Ads bring demand now while SEO builds over time.

See where you stand on Paid search and LinkedIn ads.

A free audit shows where you are today, and what we’d fix first.

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