Trickency

How we work

No mystery. Just a plan, and the work.

You’ll always know what we’re doing, why we’re doing it, and what it’s producing.

Your first 90 days

What happens, and when.

Your first 90 daysYour first 90 daysA plan you approve, then steady weekly shipping.1Week 1 to 2AuditWhere you show up today2Week 3 to 4Plan90-day roadmap you approve3Month 2 onwardBuildFixes, pages, outreach ship4Every monthReportPipeline, not vanity charts
1
Week 1 to 2

Audit and access

  • Kickoff call to learn your product, buyers, and goals
  • Access to analytics, Search Console, CRM, and your CMS
  • Full audit of search, AI answers, website, and LinkedIn
  • Competitor review
2
Week 3 to 4

Strategy and roadmap

  • A written 90-day plan, ranked by impact
  • Targets agreed: demos, pipeline, rankings, AI mentions
  • Your approval before any work starts
3
Month 2 to 3

Build and ship

  • Fixes, pages, content, and outreach go live every week
  • Weekly written update
  • Your review on anything public-facing
4
Every month

Report and refine

  • A monthly report tied to pipeline
  • A strategy call to review results
  • The next month’s plan, adjusted to what’s working
Always included

What you can count on, every engagement.

Weekly update

A short written note on what shipped and what’s next.

Monthly report

Results tied to demos, pipeline, rankings, and AI mentions.

Shared roadmap

See every task, its status, and its owner at any time.

Direct line

A shared Slack channel or email thread with the people doing the work.

What we measure

We report on what your board cares about.

Traffic is a means, not the goal. Every report leads with pipeline.

Demo requests and signupsSales-qualified pipelineRankings for buying-intent searchesMentions in AI answersReply and meeting ratesConversion rate by page
Tools

The stack we work in

Google Search ConsoleGoogle Analytics 4AhrefsSemrushHubSpotLinkedIn Sales NavigatorNotion
FAQ

Process questions

Still unsure? Ask us directly. You will get a straight answer.

How involved does our team need to be?

Plan on a kickoff call, quick approvals on public-facing work, and a monthly review. We handle the rest.

What do you need from us to start?

Access to analytics, Search Console, your CMS, and a short list of your best customers and competitors.

Can we pause or change focus?

Yes. Give us 30 days notice and we will pause the work or shift focus to a different stage.

Your competitor is already publishing. Make sure you're the one buyers find.

Get a free audit of where you show up on Google, in AI answers, and on LinkedIn, and where you don’t.

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